Transcending Coaching Constraints
All successful fitness professionals face a common challenge: their training businesses hit capacity constraints. No matter how efficiently they work, there are only so many hours in a day to serve a growing client base. Identifying this through their own business, co-founders John Franich and Josef Rakich began developing a solution, and with CEO Ken Brickley joining in 2019, they have rapidly scaled their impact, transforming the business model of fitness professionals worldwide and how they interact with their clients.
What began as a solution to a personal business constraint evolved into MacroActive – a sophisticated software and support service that enables fitness creators to develop a one-to-many relationship with their clients through customised workout and nutritional programmes.
By scaling fitness professionals into health creators, MacroActive customers can significantly expand their businesses without sacrificing the personalised feel of individual coaching, unlocking extraordinary value. The platform enables successful creators to earn substantial incomes, transforming their passion for fitness into thriving digital businesses while helping thousands of clients achieve their health goals.
Primarily based out of Auckland, New Zealand, MacroActive has grown into a truly global operation, serving creators across dozens of countries and their end users spanning the world.
Partnership
Altered Capital began working with MacroActive in June 2022, identifying both tremendous potential and opportunities for refinement from their well-executed bootstrapped history. Through a collaborative refinement journey and continuing impressive growth, Altered invested in October 2023. It is a privilege to be working alongside operators whose domain authority is matched by their dedication to continuous enhancements.
What impressed us about MacroActive was not just their remarkable bootstrapped growth, but also their global reach, with most revenue generated internationally. Despite limited capital, they had built a platform with substantial transaction volume and a genuinely global addressable market in the fitness creator economy.
As MacroActive continues expanding its footprint in the creator economy, Altered Capital is committed to supporting their journey—helping to unlock the platform's full potential in enabling fitness professionals to build successful, scalable digital businesses.